Karthik Srinivasan, now a much talked about the name on the advertising, fashion and celebrity scene, first grew an interest into the camera during his boyhood days at hometown Cumbum, which is a border town in Tamil Nadu, close to Kerala. The natural beauty of the landscapes around the young Karthik appealed to his photographic eye, and he used to shoot this natural beauty with his Pentax film camera at the time. Around the ’95 time, Karthik approached the Chennai Film Institute with the sole purpose of getting good training in cinematography.
Karthik shoots with the top celebrities of the industry, day in and day out. Some of the leading names to grace his frames are Akon, Deepika Padukone, Namita, Tammanah and Anushka Sharma from the film world. Not to mention brands like Royal Challenge, Van Heusen, Basics, Genesis, Venfield, Samsung, HSBC, Standard Chartered, Weekender, MTV Clothing, Classic Polo, Samsung, Proline, Levis, Simply Sofa, Images Bazaar, Chennai Silks, Khazana Jewellery…the list goes on and also with leading advertising agencies like JWT,Ogilvy,Lowe,Mudra,McCann,Opus to name a few.
Karthik has now become a celebrity of sorts himself, a regular on the page 3 events in the city. He is also a familiar face on Television, appearing on talk shows on TV as well as the radio; he has given speeches at prestigious TEDX twice in one year and has shot for leading magazines like Vogue, FilmFare, Femina, Southscope, Galatta, JFW, Society, Etc.